See the real workflow, step by step.
Every new lead goes through the same automated pipeline before a reply is ever drafted. Here's exactly what happens, using a real example.
New lead arrives
A customer email lands in your Gmail inbox. Any subject line. Any time of day.
AI classifies it
Gemini reads the email and sorts it into one of six categories: lead, existing customer, vendor, spam, newsletter, or other.
AI drafts a reply (leads only)
Only genuine leads reach this step. The reply is written in your tone, referencing your services and area - nothing else gets a draft.
Draft lands in Gmail, unsent
The reply appears in the same email thread as an unsent draft. Your team reviews it and hits send.
A real example
Subject: Roof leak near the chimney
“Hi, after last week’s storm I noticed a water stain spreading across my bedroom ceiling, and I heard dripping near the chimney last night. Could someone come take a look in the next day or two? I’m free most afternoons.”
Hi Jordan, thanks for the details - a spreading stain plus dripping near the chimney after that storm is exactly the kind of thing we want to look at quickly, before it causes more damage inside.
We’d be happy to schedule a visit and will follow up using the information you provided to find a time that works for your afternoons.
Talk soon,
The team
This is one example - the same pipeline runs for HVAC, plumbing, electrical, landscaping, and cleaning inquiries too, using your business’s own configuration.
What gets filtered out
Subject: Bulk pricing on 3-tab shingles - vendor inquiry
Classified as: VendorNo draft created. This email exits the workflow untouched, so it never clutters your review queue.
Every reply is grounded only in what the customer actually wrote - no invented names, times, or promises. And no matter what it drafts, your team always reviews and sends it - nothing is ever sent automatically.
Want to see this with your own leads?
Tell us a bit about your business and we'll walk through a live example built around your services.